Most companies have "core values" posted in Notion that nobody reads. We have a cult.
Not the creepy kind. The kind where people actually believe in something.
https://www.canva.com/design/DAG4uYkFSqY/6qHautWgq4oedkViJQGHtA/view
When someone calls a company a cult, they usually mean it as criticism. "They're too devoted." "They drink the Kool-Aid." "They've lost objectivity."
We see it differently.
A cult is a group of people who share uncommon beliefs and act on them consistently. That's exactly what we're building.
The alternative is what? A company where nobody really believes in anything, where "values" are whatever sounds good in a recruiting email, where people show up for a paycheck and leave their conviction at the door?
Fuck that.
We'd rather be a cult of people who genuinely believe in Overeducate, Not Oversell than a "normal company" where everyone nods at the mission statement then goes back to spray-and-pray tactics.
Cults have rituals. Cults have shared language. Cults have standards for membership. So do we.
The difference between a healthy cult and a toxic one isn't the intensity of belief. It's whether that belief makes people better or worse.
Most culture decks list 47 values that contradict each other. We have 9. They're not aspirational - they're operational.
1. Overeducate, Not Oversell
Education beats persuasion. Always.
This isn't about being "nice" to buyers. It's about recognizing that the best sales conversations aren't sales conversations at all - they're teaching moments that happen to result in purchases.
2. Fail Fast
Run experiments, not committees.