Author: Ivan Kovpak, CEO & Co-founder

Most movements need followers. This one needs builders.

You just read about the philosophy. Now here's how you join it.

What just shifted in GTM

Something massive changed in B2B marketing and sales two years ago.

The people who've been doing GTM for 10 years? They're scrambling. Their playbooks are dead. Their habits are holding them back.

Meanwhile, if you start today, you have a superpower: no bad habits to unlearn.

Before AI (2 years ago):

• Marketing = You write every word
• Sales = You send every email
• Success = How many hours you grind

Today:

• Marketing = You direct 10 AI agents
• Sales = You orchestrate automated sequences
• Success = How well you conduct the orchestra

The shift is simple but profound: You've gone from player to conductor overnight.

Senior marketers spent years perfecting their writing. Now AI writes better.

SDRs spent years crafting the perfect cold email. Now AI personalizes 1,000x faster.

Everyone who built their career on execution just became replaceable.