Most B2B companies hide their GTM strategy behind vague language like "multi-channel approach" or "data-driven marketing." We're showing you the actual execution (click to see:
This is what we're doing right now - live, updating weekly, fully transparent.
Why? Because this IS how we get users. Transparency builds trust. Trust converts better than any sales pitch.
Priority #1 isn't advertising, isn't outbound, isn't even SEO. It's Product.
Most companies treat product as engineering's problem and GTM as marketing's problem. We don't separate them. Product IS GTM.
Priority 2: Activation - getting users to first value in under 15 minutes
Priority 3: Retention - making them stay because the product actually works
Priority 4: Data & Analytics - showing them exactly what's working
Only after product works do we layer on distribution channels.
If your product doesn't activate users quickly and retain them consistently, no amount of marketing will save you. You'll just burn money acquiring users who churn.
We don't run GTM motions simultaneously. We layer them like building a pyramid - each level supports the next.
Layer 1: PLG (Product-Led Growth) - the foundation
Self-serve trial → activation in under 15 minutes → organic usage → upgrade when ready.
Layer 2: ELG (Ecosystem-Led Growth) - partnerships amplify PLG
Integrations, educators, communities. Other people's audiences discover us, try PLG, convert.
Layer 3: SLG (Sales-Led Growth) - high-touch for proven users scaling up
Users start at $25/month PLG, hit limits, need enterprise features, upgrade to $12K+/year with our help.